Stadium Seat Sales and Revenue Maximisation
The crucial element in developing the correct strategy is to gain an in-depth understanding of the local market. This starts with Research and Product Definition.
Research and Product Definition
Through Comperio Research we we undertake an extensive qualitative and quantitative research process in order to gain an in-depth understanding of that market.
ISG and Comperio Research have developed the most sophisticated stadium research techniques in the market to enable clients to move from subjective, qualitative input (management instinct, executive whim, traditional surveys) to objective, quantitative input (sophisticated household information and conjoint measurement techniques).
Strategy Development and Product Definition
The research results are analysed using proprietary methodology and unparalleled experience to create the optimum deliverable programme for the generation of revenue from seating.
This process will involve the application of best of breed expertise in each of the following aspects:
- Contract negotiation, Identification and securing of content
- Elimination of competitive product
Seating product definition which includes:
- Desirable adjustments to stadium design
- Segmentation of seating into defined product categories
- Interface between these categories and with General Admission ticketing
- Identification and securing of additional benefits /amenities for seating categories
- Terms of Offer