Comperio Research

Comperio undertakes all stadia research on behalf of ISG and has developed what is considered the most thorough stadia research methodology available. The premise underlying each project is that each market is different, with characteristics that are determined by social, economic, historic and cultural factors - therefore it is critical to understand these factors and how they interact with the proposed content at the new stadium.

The approach utilises stadia specific and economic benchmarking, followed by two waves of primary research across the corporate, high net worth and consumer market segments in order to understand fully what the market wants, and to develop products and packages at the right price to sell out.

Developed in conjunction with ISG's Finance, Sales and Marketing teams, the research methodology ensures that the products are developed with the financing and sales processes in mind.

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AIK Fotboll har nått en rekommendation i arenafrågan

Efter ett mångårigt arbete har AIK Fotboll via en utsedd Arenapanel tillsammans med styrelserna i AIK Fotboll AB och AIK Fotbollsförening nått fram till en gemensam rekommendation avseende val av hemmaarena från 2013. Rekommendationen är baserad på en helhetsbedömning med de ekonomiska och sportsliga förutsättningarna som avgörande beslutskriterier. Gruppens rekommendation är att AIK Fotbolls hemmaarena från 2013 för herrarnas A-lag blir Swedbank Arena.

Targets Surpassed at Turk Telekom Arena

ISG and Galatasaray today announced a restructuring of their ongoing relationship. Under the new arrangements, the day to day management of the sales staff of VIP product at the new Turk Telekom Arena will be transferred to Galatasaray. ISG will continue in a consultancy role and will provide ISG’s worldwide expertise on stadia to Galatasaray.