Comperio Research
Comperio undertakes all stadia research on behalf of ISG and has developed what is considered the most thorough stadia research methodology available. The premise underlying each project is that each market is different, with characteristics that are determined by social, economic, historic and cultural factors - therefore it is critical to understand these factors and how they interact with the proposed content at the new stadium.
The approach utilises stadia specific and economic benchmarking, followed by two waves of primary research across the corporate, high net worth and consumer market segments in order to understand fully what the market wants, and to develop products and packages at the right price to sell out.
ISG and Comperio Research have developed the most sophisticated stadium research techniques in the market to enable clients to move from subjective, qualitative input (management instinct, executive whim, traditional surveys) to objective, quantitative input (sophisticated household information and conjoint measurement techniques).
Developed in conjunction with ISG's Finance, Sales and Marketing teams, the research methodology ensures that the products are developed with the financing and sales processes in mind.
Read More
Read More
Read More
Read More