Türk Telekom Arena
ISG have been working with Galatasaray since 2007 to develop, sell and manage a new premium seating product at the new 52,000 capacity Türk Telekom Arena. As a result of ISG’s involvement, Galatasaray is confident of exceeding its own original forecasts by well over 100%.
ISG initially carried out a research process using their proprietary methodology into the potential for VIP Seating and Corporate Boxes at the new Turk Telekom Arena . Following this research, ISG created a range of products to reflect the market’s demand. The sale of 150 Corporate Boxes and 4,700 Premium Seats was launched in April 2009. This new premium product is called the Deniz Club and was sold by ISG sales and marketing team.
ISG has achieved extraordinary results in generating in excess of US$98million which exceed the club’s original forecasts by over 60%. With sales forecast to be made over coming seasons Galatasaray is confident of exceeding its own original forecasts by well over 100% as a result of ISG’s involvement. By comparison to the Ali Sami Yen, more than twice as many season tickets, 4 times as many VIP Seats and 3 times as many boxes have been sold with annual revenues more than triple those in the old stadium. These results have been achieved despite Galatasaray having their worst season on the pitch in its 105 year history in 2010/2011.
The Turk Telekom Arena opened in January 2011 and is one of the most advanced stadia in the world. The Turk Telekom Arena has a capacity of 50,000 including 150 boxes and 4,500 premium seats. As well as being the home ground for Galatasaray it also hosts sell-out concerts such as Bon Jovi.
In August 2011, ISG and Galatasaray announced a restructuring of their ongoing relationship. Under the new arrangements, the day to day management of the sales staff of VIP product at the new Turk Telekom Arena will be transferred to Galatasaray. ISG will continue in a consultancy role and will provide ISG’s worldwide expertise on stadia to Galatasaray.