Friends Arena
Solna, Stockholm, Sweden
In March 2010, ISG was appointed by the Friends Arena to manage the sales of the VIP Box and Seating Programme at the new 50,000 / 65,000 capacity friends Arena.
Friends Arena is the new Swedish National Stadium for football located in the Solna area of Stockholm. The new Stadium will be home to the Swedish national football team and will also host other top level sports, world class concerts and non-sporting events.
ISG has worked with the Friends Arena for over 3 years to research the Swedish marketplace to understand what it wanted in terms of event access, catering and hospitality,transport and other exclusive benefits. The research resulted in the development of an exciting new offering that will allow customers (both corporate and personal) to enjoy an enhanced match day experience.
The Friends Arena is due to open in 2012 and the VIP Boxes and Seats are due to go on sale in 2011.
To see the VIP sales page please visit the website.
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