Liberty Stadium

Swansea, UK

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In 2004, Bastion was appointed to research, develop, sell and manage a new dual code football and rugby premium seating product at the new 20,500 capacity Liberty Stadium.

In March 2004, Bastion, the wholly owned subsidiary of ISG, was appointed by Swansea City Football Club (SCFC) and Ospreys Rugby Club (ORC) to research, develop, sell and manage a new dual code football and rugby premium seating product at the new 20,500 capacity Liberty Stadium.

The Premier Club was launched in May 2004 and the sale of 100% of inventory of 1167 Premium Seats was concluded well in advance of the Stadium opening in August 2005.

Bastion also undertook a number of other initiatives with the Swansea Stadium Management company advising them in all areas of opening a new Stadium and also sold Season Tickets and Corporate Boxes on behalf of the club. 

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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues at more than 15 projects.

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